Many businesses rely upon print advertising as one of the keys for success. Skipping TV commercials is a very easy for most people but they can rarely overlook an eye catching print advertisement. Well planned printing is the key to appealing advertisements. Newspapers, brochures, pamphlets, and banners all come under the category of print media. Printing uses resources such as ink, printing machines, quality paper, and other items to create ads that appeal to a target audience.
History of printing
Printing has been around for over a thousand years. The first technique of printing was developed long ago in China. There is evidence to prove that primitive wood block printing was developed in the sixth century. The oldest book found so far was published by the method of block printing back in 868 AD. The book was a Buddhist scripture named Diamond Sutra. A Chinese artisan, Pi Sheng, invented the first movable printer in 1040. Later, in 1234 AD, a movable metal printing press was invented in Korea. By the 13th century many Chinese and Arabic libraries had thousands of printed books and documents. Soon printers became an important part of developed civilizations and demand for them increased.
Printing makes advertising easy:
Banners :
The best place for putting up banners for advertisements is where a large number of people can see it. They are usually placed where there is heavy foot traffic like bus stops, shopping malls and exhibitions. Banners are usually printed for large scale enterprises and for launching or promoting new products.
Brochures :
These are the best methods to advertise for a services or products like holiday and vacation destinations. Brochures should be informative and attractive to catch the interest of the consumer. These can be distributed to individuals for promoting any type of products or services.
Business cards :
Cards are a convenient and accepted way to introduce yourself or your business. This gives a long lasting reminder to the people you meet. They will find it easy to recall who you are and your business details when they have your business card. The first impression is the last impression, they say, so business cards should be printed perfectly in order to reflect your personality.
Newspaper :
Newspapers are one of the best sources for distributing information to the masses. Newspapers are another way to advertise for your service or product along with a short and informative caption or an informative and entertaining article. Newspapers offer many options for print advertisements that are tailor to your needs.
There are many other methods through which one can advertise. No matter what type of service you furnish or products you manufacture you should not overlook the tested and tested methods of printed advertisements. For this, you should try to get the best printing materials as it will raise the quality of your printing and then will attract more of your target audience.
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