Who is Dani Johnson?
Dani Johnson began her career in the Network Marketing industry as a broke, homeless cocktail waitress with $2.03 to her name. Within her first several hours of starting her new business, she had made several thousand dollars of profit. She made more than $250,000 her first year, and more than $1,000,000 her second year, becoming the #1 international producer in her company.
Since that time, she has founded Call To Freedom International, and travels around the world teaching whoever will listen (or, whoever can afford to listen, as we shall see) her principles of success.
Can She Help Me Succeed?
That depends. You've probably visited Dani's site and seen the impressive array of testimonials from people of all walks of life. Her website boasts well more than 10,000 unique testimonials from people of all over the world. Pretty impressive, to say the least.
My personal experience with Dani Johnson is not that inspiring.
I first ran into Dani's teaching when I was living in Fairbanks, Alaska. At the time, I was for the first time in my life making a significant income from my company, around $4,000 a month only working about 2 hours a day. My organization was growing by 30-40% a month and I was really enjoying the process.
I came across Dani's teachings and really believed it would take me to the next level of success, and help my team to experience the success they had been looking for. I bought every single training on her website (quite the pretty penny, but worth the investment, or so I thought)...
I gathered my whole team together and we had a huge house jam-packed full of people listening to 'Prospect and Close Your Way To Millions'. ALL of them got fired up. (Dani can be pretty darned convincing). I personally invested 3-4 hours a day listening to Dani's training, thinking I had finally found the 'Golden Key'.
So What Were The Results?
My income immediately dropped by $1000, that very month, and recruiting almost completely stopped. The funny thing was, nothing in the company had changed and we were more excited than ever. So what did we do?
Instead of dropping Dani Johnson like a bad habit (like we should have), we heard Dani say that we needed to go to a seminar, so a bunch of us flew down from Alaska to L.A. and attended her well known 'First Steps to Success.' I personally spent more than $1500 between airfare, lodging, and the outrageously priced tickets, and between my group I think the price we paid was around $15,000.
That month, my income dropped by another $1000. Convinced that I needed to invest in my skills, I went to Dani's 'Creating a Dynasty' and bought her 'Prospecting and Closing' classes, spending well over $2500 two months later.
What happened? My income went from $2000 to less than $1000, and from then went down to around $400 before I did what I should have done, and that's drop Dani's teachings like a bad habit and do what is proven to work!
So is Dani Johnson a Scam, or what?
Although there are many people who claim to benefit from her teachings, I certainly was not one of them. I invested 1000's of hours of listening, called more than 5000 leads, and spent more than $5000 of hard earned cash flying all over the USA and buying trainings that completely destroyed my business. When I called and asked for a refund, (politely), they declined. I certainly feel I was scammed.
However, the good news is, when I learned about 'Attraction Marketing', my business started exploding faster than it ever had in the past, and now I am recruiting more people than I can handle, or could ever imagine...
Conclusion
If you are thinking of investing serious money in Dani Johnson's material, just remember that when you sponsor a distributor, you have a responsibility to help them be successful as fast as possible, and that most of them are not expecting, (nor do they want), to fly all over the country paying their child's college savings to go learn something that only works for sales superheroes. Any good, legitimate MLM organization should provide this training to their people, free of charge, with the understanding that if you benefit, they benefit.
That's how this business is supposed to be, people helping people, building each other's dreams through service, leadership, mutual prosperity and integrity.
If you want to spend $25,000 a year on training, learn from Dani Johnson. If you want to live a life of prosperity, learn Attraction Marketing. You decide.
Aloha,
and God Bless.
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