Seems like more and more kids are influencing the top keyword searches in google. When you look at the top searches, whether it's AOL's, or Lycos Top 50, or Word Tracker, you'll find things like celebrities, movies, myspace, rap, video games, etc ... These entertainment type searches have been popular for a very long time and will continue to dominate the search engine rankings for years to come.
So many advertisers are chasing these keywords and losing their shirts in pay per click like adwords. I just ran across another keyword that advertisers are wasting their money on. Today I looked at the keyword "money maker". I typed it into Google and 9 ads came up. 8 of them were about how to make money online. The remaining single ad about listening to music is probably the only one that got it right.
You see, the most likely person to type in the keyword phrase "money maker" is probably some teenager who wants to download the song by Ludacris titled "Money Maker" and is probably not the least bit interested in "how to make money online. " I assume this based on the following data:
Searches done in November 2006
Count Search Term
187264 money maker
15237 shake your money maker
10537 money maker lyric
6990 ludacris maker money
3917 act make maker millionaire money think way wealthy
3749 ludacris lyric maker money
2660 shake that money maker
2540 shake your money maker lyric
2277 shake ya money maker
2083 ludacris lyric maker money shake
1473 maker money shake yo
1075 by ludacris lyric maker money
Although this "Ludacris" fan may click on "how to make money" ads, what do you think the conversion is going to be? The only keyword in the list that I would maybe buy is "act make maker millionaire money think way wealthy". Of course I would trim it down to "money maker think" or "money maker wealthy". So instead of a 1 in 20 chance of getting someone interested in making money online, I've narrowed it down to almost a 100% chance while lowering my cost per click from $ 0.90 to $ 0.10 or less.
So make sure you research your keywords before wasting your advertising money!
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